Remember that old Head ‘n Shoulders commercial that says, “You never get a second chance to make a first impression”? That phrase definitely applies to your website. Your site is the face of your business. So paying careful attention to the various sections needed is key.
But before we continue, let me tell you beyond a shadow of a doubt, Yes, you NEED a website.
An online presence provides credibility for your company. Think of it like a virtual resume. Having a website shows that you’re legit because you’ve spent the time to make yourself accessible 24/7 to anyone with internet access.
Your website creates an opportunity for potential customers to see all that your company is capable of in just a few short clicks. You’re more likely to get a client or customer if you have an online presence because you’ve made it simple for them to find out more about you.
Making sure your site is optimized for mobile is a must as well since a majority of mobile users will not recommend a business if the website is poorly designed or unresponsive on a smart phone.
What kind of business should have a website? Short answer: ALL.
If you sell a product, think of your website as your online showcase. If you have a service-based business, think of your site as an online portfolio. Think of the audience you could have if you could show people, anywhere, what you and your company are all about.
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A well-designed functional website needs the following:
• a home page with excellent photos
• an about us page that details all about the company, the people who work at the company and the mission of the company
• a contact page so the company can be reached by phone and/or email
• a section that highlights what the company can do through photos
• a blog section, which is helpful for SEO purposes. Using the keywords for the company in blog posts can help the website itself rank higher on search engines. It’s also great for sharing on social media!
I’ve built websites through Shopify, Wix and Squarespace. Each one has its benefits and drawbacks. I like how user-friendly Shopify is for selling products. I’ve found Squarespace to work well for service-based businesses. And Wix works nicely if you’re new to the whole website game.
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Cheers to your success,