Crafting Nurture Emails
The first step in creating the perfect email newsletter is to stop calling it a newsletter.
That’s boring. You are NOT boring.
Start calling it what it truly is: a nurture email.
Nurturing with Email
A nurture email is an email that provides your subscriber with free, valuable content. You’re not asking for anything other than they read or download what you’re sending.
It creates a rapport between the company and the customer. The more you give, the more they’re likely to reciprocate when they’re ready to buy.
You’re nurturing your relationship to make it grow.
What to Include in a Nurture Email
The contents of a nurture email should be what you’d expect from a newsletter, only way better!
A freebie they can download like a cheatsheet, checklist or ebook
Information that you know will help them in the form of a lead-in to your blog or a round-up of articles
An enticing subject line
Beautiful pictures and images
A call to action
Cross promotions with your other social platforms including Facebook and Instagram
What not to Include in a Nurture Email
A nurture email is not the same thing as a sales email. It is not bringing people into a funnel and offering them discounts on courses or products.
SCREAM AT THEM IN ALL CAPS TO BUY THIS RIGHT NOW
Remind them that time’s running out to get this service before it’s gone
Expect them to take out their credit cards and buy from you if they don’t even know you
Include a boring subject like “weekly newsletter”
Forget to include a call to action
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How Often To Send a Nurture Email
Your subscribers should hear from you about once a week. Even twice a week if you have something extra special to tell them about.
Don’t worry about “bombarding” them with emails. Unless you start sending emails every single day, they’re likely not going to be bothered.
The Gap sends emails every single day and yet for some reason, I still haven’t unsubscribed.
Remember that these people signed up for your email list for a reason! They want to hear from you, as long as what you’re sending is valuable.
The Ultimate Benefits of Nurture Emails
When your email subscribers begin to hear from you regularly, and they come to expect great content, they’re going to begin to know, like and trust you even more.
They’ll also share your content because they know their friends will want it too.
What’s more, when it comes time for them to buy whatever product or service you specialize in, they’re going to come to you first because that relationship has already been established and nurtured.
When to Start Sending Nurture Emails
Start sending nurture emails today. Seriously though, you should begin sending nurture emails (if you’re not already).
Especially because now you have a captive audience! People are home and in front of their phones and computer more than ever before.
To your success,