Find Your Ideal Client Where They Hang Out
Do you know who your client avatar is?
This question plagued me for a very long time. When I became an entrepreneur, I thought that anybody who wore clothes, would be the ideal customer for a T-shirt company, and if someone has a haircare company anybody who has hair would be an ideal client. But that’s not how it works at all.
Narrowing Down Your Ideal Client
In fact, you have to have a very narrow, specific client avatar in order to market your business effectively.
Here are the questions you’ll want to answer:
· Marital status
· Income level
· Education level
· What are their hobbies
· Where they shop
· What brands they’re obsessed with
· Do they shop online or in-person?
· How do they consume content?
· What are their favorite movie, books, TV shows, podcasts
· And more….
Then describe what they look like so that you have a picture in your mind of this person.
The Point of the Ideal Client Avatar
Every time you are doing a video live, or you are writing any marketing materials, this is who you’re writing for.
Why? Because if you don’t know who you’re marketing to, you’re going end up marketing to no one.
We’re not in the business of marketing to no one.
Knowing who you are marketing to helps you can find your ideal client on social media. For example, let’s say you are a business coach, and you’ve answered all the questions about who your ideal client is.
And then you find somebody who truly fits the profile on Instagram. Consider that a gift and go ahead and follow her and use her as your guide!
When I was learning about this many years ago, the one thing that really stumped me and I kept wondering, ‘what about all the other people that are not my ideal client? Aren’t I going to be missing out on marketing to them?’
The answer is No. You aren’t going to be missing out. There are billions of people in this world, and you can’t cater to all of them. So if you focus on catering to a defined group instead of everyone and therefore no one, then you’re going to be well on your way to doing well in business.
Once you’ve defined this ideal client and you know who it is you are marketing to day in and day out. You want to figure out how best to attract them, and everybody just like them.
How to Find and Attract Clients
The first step in attracting your ideal client is to figure out where they are hanging out online.
Linkedin attracts the more formal set. If your ideal client has a business, very likely, they are on this platform.
Is your ideal client a Millenial? Then you’ll certainly find them on Instagram. Remember, Instagram is a very visual platform. So if you can create amazing photos that go with your captions, then you will be able to market to your ideal client right there.
Perhaps your ideal client is on Twitter or maybe they’re on Facebook. Chances are they are on Facebook truthfully though, because everybody is on Facebook!
You can get a lot of leverage out of joining Facebook groups geared toward your ideal client’s interests, because that is where they are going to hang out.
For example, if you are a fitness coach and your ideal client is a woman in her 30s to 40s, who wants to lose baby weight, you want to be hanging out in new mom groups providing great advice. When people start to see you as an expert, they will reach out to you and want to hire you for your services.
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Providing Value to Potential Clients
Once you know where they’re hanging out online, the next step is plan out what value you can give them. I do love the freebie/opt-in/lead magnet as a phenomenal way of providing value to people.
A lead magnet also allows you to boost your email subscriber base because when people download it, they give you their email in exchange.
Plus, once you start giving this kind of value, that is how you’ll get people to begin to know, like, and trust you. Keep in mind that it’s human nature to want to reciprocate for when you give them something. And if you keep providing wonderful value, then when they go to hire someone who does what you do, they’re going to think of you.
Another important step to take in the quest to attract your ideal client is networking.
Benefits of Networking
Even if you can’t leave your house, there are plenty of ways that you can network, and there are groups that you can join online that are meeting regularly.
Figure out what groups are best for you to market your business and start attending.
You need to put it out there, what you’re looking for. Once you know who your ideal client is, it’s easy for others to say, ‘Oh, I know a person like that. Let me connect you.’
Think about who you already know.
Maybe a family member or a friend who knows someone that is your ideal client. Don’t hesitate to ask.
No matter how you decide to market yourself and your business, though, remember that consistency is important.
You want to have a consistent message always. That is how you are going to continue to attract the right people. You might think you sound like a broken record, repeating the same phrases about who your ideal client is over and over again, but in the end, it will be worth it because people will start to listen and they’ll start to remember.
To your success,