digital marketing, content marketing, live video

Live Video is Great for Marketing

Do you remember Periscope?

I got locked out of my hotel room at the Luxor in Las Vegas once, around the time that Periscope was really taking off. Since I had nothing better to do, I decided to try it out, right then and there in the hallway that looked like I’d fallen into ancient Egypt. 

When people started to tune in, I was beyond excited. A handful of people from across the globe were watching me live, in real time. And after that first live experience, I’ve never looked back.

Going live can be scary if you don’t have a lot of experience, but the only way to get better is to keep going. Imperfect action, every day.

Why go live?

  • In a Facebook group and on Instagram, your followers get alerted and they may tune in to grab some value from you in real time
  • Live video creates an intimacy that you can’t get from a recorded video
  • It allows for interaction and engagement, live coaching, Q&As, and shows people how awesome it is to chat with you

Live video does not have to be polished.

You shouldn’t be trying to speak perfectly. You should be relaxed, natural and authentically yourself.  Notes are ok but having a full script in front of you may be difficult to follow. Stick to bullet points if you don’t have the material memorized. And don’t worry about looking down to read, either. This isn’t a state of the union, it’s a live, informal talk.

Lighting matters.

If you’re completely in the dark or overexposed, it’ll be difficult to see you. Not seeing will likely cause people to stop watching. Getting a ring light to place behind the camera will make a big difference. And if, like me, ring lights give you migraines, just walk over to a window!

The details of what you talk about in your live video will depend on your content marketing strategy. But in general, here are guidelines for the structure of your videos:

Tell stories that will capture your audience’s attention. Stories sell. They draw in the viewer and keep them engaged.

You can also use a tip-based video structure if you’re teaching something more in-depth:

  • State problem and why they care
  • Tell them why you’re an authority on the subject
  • Provide 3 helpful tips
  • Crush objections
  • Give them your call to action

Download your Free guide “How to Create a Freebie That Converts

The hardest part about going Live is getting over yourself!  Everyone is unsure of themselves at the beginning. Having notes will make sure you always know what you’re going to say. It’s also a good idea to practice in the mirror or record yourself and watch it back so you get more comfortable.

And, here’s a pro tip: remember that you’re not talking to several people at once. You’re having a conversation with one person at a time. Pretend the camera is your BFF and the people you’re talking to will feel you engage with them.

You now have all the tools you need to go live on Facebook, Instagram, LinkedIn, and more. Tag me in the comments so I can watch your incredible Live transformation!

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