optimize your linkedin

Optimize Your LinkedIn For Success

Are you on LinkedIn? I think the better question is, do you need to be on LinkedIn?

If you’re someone who is in the B2B space, then you’ll want to spend time on LinkedIn to connect with potential clients and referral partners.

But don’t show up to the party in the wrong outfit! Your LinkedIn needs to look and feel a certain way to not only stick with the requirements but to also stand out in a sea of circular faces.

So keep reading for great tips on making your LinkedIn profile look its best.


Your photo needs to be simple but recognizable. Don’t make it a full body photo since you’ll be so tiny no one will have any idea what you look like as they scroll through the app.


Do not leave this blank! It’s prime real estate. Your banner can include photos of you doing what you’re known for, logos of media you’ve been featured in, and even a call to action with your scheduling link included.



When you’re determining what to write in your profile itself, follow these tips to help attract the right people:

  • Craft your profile using keywords that people might search for
  • Choose a Power adjective before your name: President, Founder, CEO, etc.
  • Eye-catching headline that will differentiate you
  • Include your “I help” statement that explains what you do and who you help
  • Focus on results your clients/customers get and what services you provide
  • Summary section can include media
  • Have call to action
  • Claim your custom URL with your name (in the edit public profile and URL section)
  • Add your contact info and connect your other socials
  • Experience section should be filled out with relevant images, presentations, videos and include results and accomplishments
  • Fill out the education portion
  • Offer recommendations and endorsements to others and ask them to provide them for you too

Networking on LinkedIn

Once your profile is optimized, it’s time to start engaging with and growing your community. 

Make a point to post every day. You can use sharing platforms like Buffer, Hootsuite, or Sendible to plan ahead. 

Share articles, re-share other people’s posts, status updates, promote events, and you can even upload your original blog articles directly to the platform.

When you connect with new people, always include a personalized message – not a sales message. You wouldn’t propose marriage on a first date, so don’t try to get a stranger to hire you through a private LinkedIn message.

Respond to all comments and direct messages with something thoughtful. Emojis won’t cut it on LinkedIn. When you reply with a question, you’ll keep the conversation going!

Join and become active in groups that are relevant to your niche to get even more exposure.

The platform itself isn’t tricky, so it won’t take you long to get the hang of it. But with all the value of 24/7 networking in the palm of your hand, it’s worth optimizing your LinkedIn right away.