Create an Opt in that Converts

Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that converts.

You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m sharing the benefits of lead magnets and how to create ones that will appeal to your ideal audience. Some of the talking points I go over in this episode include:

  • What a lead magnet is
  • Why it’s a great marketing tool
  • The benefits of including a quick win in your opt-in
  • The ideal structure of your opt-in

People always want to know how to grow their email lists, this is THE way. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

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