I know this may sound harsh, but if you write a book and don’t market it, it’s possible that nobody will ever read it. Or maybe, only your friends and family will buy the book just to support your business. You likely didn’t write your book with your friends and family in mind. You want as many people as possible to get a hold of your book, which can only happen if you market your book.
If you are now wondering how to get people to read your book, you’re in the right place. While this can be a very overwhelming, since you’re not born knowing how to market a book, the good news is, you CAN do it.
Even if you think marketing isn’t in your wheelhouse, you can develop the skills needed to promote your book. There is no shortcut to selling your books, you need to market them for that to happen.
Simple ways to market your book
This is where you should start before you even write your nonfiction book. Before you spend months writing and editing your manuscript, spend some time researching the niche you want to write for. You want to be sure that there is a market gap in the said niche. And you definitely don’t want to write a book people will never want to read.
After your book is published, do more research about your ideal reader. Find out where your potential audience hangs out and the things they like to do. Create a profile of your ideal reader to streamline your marketing process. Once you have a clear picture of your reader, it’s time to execute your marketing strategy.
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Add your book to your email signature.
Even if you aren’t a marketing pro, something as simple as adding your book to your email signature goes a long way in marketing your book. It’s a simple thing to do, and once you set it up, all your emails will automatically have your book in the footnote. This way, everyone who reads your emails can know about your book. If they are interested and think the book will help them, nothing will stop them from ordering your book.
I know social media is not everyone’s cup of tea. But you don’t have to be on all social media platforms. You only need to identify where your readers hang out and maximize that platform. Get really good at one platform and be consistent there to grow your online community of raving fans.
Work with a book marketer.
It’s easy to want to do everything by ourselves until we realize that we can’t actually do it all. If you are struggling to market your book or have no idea where to start, it’s wise to work with someone who knows the ropes. Look for someone who has written and sold their books and helped other authors to sell their books. Someone who isn’t throwing spaghetti at the wall to see if it sticks. You don’t have to waste thousands of your precious dollars trying to figure out which strategy works. That’s what book marketing experts are for.