View Post

How to pitch yourself to be on podcasts

Are you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts. Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that’s uniquely you to attract and …

View Post

The Importance of Publicity with Lisa Simone Richards

Want to boost your brand’s credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards. Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that’s …

View Post

Why you should use hand-raisers in your marketing

This content is a game-changer. Hand-raiser posts and hand-raiser emails are used to both directly and indirectly get prospective clients and customers to step up and raise their hands to work with you. These kind of emails and posts require you to build in scarcity and urgency. That’s what makes them effective at getting people to take action immediately. When …

View Post

Influencer Marketing

Should you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing. If you’re ready to simplify your brand messaging and implement a content marketing strategy that’s uniquely you to attract and nurture your …

View Post

Live Video is Great for Marketing

Do you remember Periscope? I got locked out of my hotel room at the Luxor in Las Vegas once, around the time that Periscope was really taking off. Since I had nothing better to do, I decided to try it out, right then and there in the hallway that looked like I’d fallen into ancient Egypt.  When people started to …

View Post

Dealing With Negativity Online

Congratulations! You’ve made it. You’ve been trolled. Unfortunately, trolling and negative comments and emails are a fact of life in the online business world. The best way to deal with the negativity is to learn that it’s not personal. It’s not a reflection of you or who you are inside or outside. In fact, it’s not about you at all. …

View Post

Why you shouldn’t be on every social media platform

All the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform!  If …

View Post

The Right Marketing Mindset

I’d been an entrepreneur a long time before discovering the importance of mindset. I used to laugh when someone said they help the “spiritual side” of the business owner. How does that come into play? I’d wonder. It’s all about knowing what to do and doing it. But holy crap was I wrong. Of course, I was a reluctant convert. …

View Post

Live Video Is Here To Stay

Live video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video!  If you’re ready to simplify your brand messaging and implement a …

View Post

Podcasting With Alesia Galati

Podcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting!  If you’re ready to simplify your brand messaging and implement a content marketing strategy that’s uniquely you …