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Optimize Your LinkedIn For Success

Are you on LinkedIn? I think the better question is, do you need to be on LinkedIn? If you’re someone who is in the B2B space, then you’ll want to spend time on LinkedIn to connect with potential clients and referral partners. But don’t show up to the party in the wrong outfit! Your LinkedIn needs to look and feel …

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Impact to Income with Jaime Rowe

Sales doesn’t have to be tricky or feel uncomfortable at all. That’s why episode 46 of the VIP Access Podcast is about Impact to Income with Jaime Rowe. Are you a coach, consultant or speaker who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that’s uniquely you to attract and nurture your …

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How to pitch yourself for podcasts

If you’re not pitching your yourself (or having someone else pitch you) for podcasts, the time to start is now. Podcast guesting should become part of your overall marketing strategy so that you can get visibility on other people’s platforms where your ideal clients hang out. HOW TO FIND SHOWS: You can do searches on Apple podcasts. Start with a …

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How to pitch yourself to be on podcasts

Are you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts. Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that’s uniquely you to attract and …

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The Importance of Publicity with Lisa Simone Richards

Want to boost your brand’s credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards. Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that’s …

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Why you should use hand-raisers in your marketing

This content is a game-changer. Hand-raiser posts and hand-raiser emails are used to both directly and indirectly get prospective clients and customers to step up and raise their hands to work with you. These kind of emails and posts require you to build in scarcity and urgency. That’s what makes them effective at getting people to take action immediately. When …

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Influencer Marketing

Should you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing. If you’re ready to simplify your brand messaging and implement a content marketing strategy that’s uniquely you to attract and nurture your …

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Live Video is Great for Marketing

Do you remember Periscope? I got locked out of my hotel room at the Luxor in Las Vegas once, around the time that Periscope was really taking off. Since I had nothing better to do, I decided to try it out, right then and there in the hallway that looked like I’d fallen into ancient Egypt.  When people started to …

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Dealing With Negativity Online

Congratulations! You’ve made it. You’ve been trolled. Unfortunately, trolling and negative comments and emails are a fact of life in the online business world. The best way to deal with the negativity is to learn that it’s not personal. It’s not a reflection of you or who you are inside or outside. In fact, it’s not about you at all. …

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Why you shouldn’t be on every social media platform

All the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform!  If …