How Blogging Can Help Promote A Business

When your business has a blog that is updated regularly, that can be a real boost to your business.

Every blog article you publish on your site creates the opportunity for your ideal client or customer to find you, for you to be noticed as an expert in your field, for Google bots to find your site and rank it higher, and for you to repurpose your content across all your platforms.

Here’s how to make it all possible.

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How To Get Ideas For Your Business Blog

Every business needs a blog. If you have one, congratulations! You’re on the right track.

But feeding the content beast can be tough. Here are some ways you can get ideas for what to write about in your business blog.

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How to Write an Email that Sells

Writing an email that sells and entices your potential customer or client to take out their credit card and start punching in the numbers is both a science and an art form.

The science of it is this: you have to craft it so that your words touch on a pain point (or two) that will inspire your email subscriber to take action.

The art of it is how you craft your email using just the perfect words to share your message.

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Pivoting with your Email Marketing

What you were doing a month ago isn’t going to work anymore.

We are living in a new normal now.

You should be focusing on nurture campaigns right now, not sales-y ones.

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What Marketing To Focus On Now

Now is when you should be focusing on this very important aspect of marketing: creating content.

Content is everything that you put out on your blog, your emails, your social media, your videos, and your podcast.

It means that you should be spending time providing free, valuable information to your clients and customers.

We’ll tell you why and how to do it.

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Why Email Marketing is More Important Than Ever

At times of crisis and confusion, clear and concise words mean so much.

Your customers and clients are scared right now. They don’t know what is coming down the pipeline.

They’re worried about their health, their family’s health and where to buy toilet paper.

Reaching out to them with how you can provide them support in these uncertain times should be top of your To-Do list.

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What Are Hashtags and How Do You Use Them?

A hashtag is a search term. It’s a word or a phrase with the # before it. Adding that sign makes the term searchable on Instagram. Hashtags are amazingly helpful for brands.

If you consider what your ideal client might be searching for and you add that hashtag to your post, your avatar will have a much better chance of finding you.

But don’t think that just because you post a hashtag your post will be found. If only it were that easy!

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