Do you ever pay attention to logos? Sometimes they are so good, they can be used interchangeably with the name of the company. Not every logo will reach that kind of status, but it’s still extremely important to design your logo with purpose.
Naming your business is not something you should do lightly. It takes research and careful thought.
When you become an entrepreneur, you may feel the need to retreat into your work. But just like it takes a village to raise a child, it takes a village to grow a successful business.