View Post

Optimize Your LinkedIn For Success

Are you on LinkedIn? I think the better question is, do you need to be on LinkedIn? If you’re someone who is in the B2B space, then you’ll want to spend time on LinkedIn to connect with potential clients and referral partners. But don’t show up to the party in the wrong outfit! Your LinkedIn needs to look and feel …

View Post

How to pitch yourself for podcasts

If you’re not pitching your yourself (or having someone else pitch you) for podcasts, the time to start is now. Podcast guesting should become part of your overall marketing strategy so that you can get visibility on other people’s platforms where your ideal clients hang out. HOW TO FIND SHOWS: You can do searches on Apple podcasts. Start with a …

View Post

Why you should use hand-raisers in your marketing

This content is a game-changer. Hand-raiser posts and hand-raiser emails are used to both directly and indirectly get prospective clients and customers to step up and raise their hands to work with you. These kind of emails and posts require you to build in scarcity and urgency. That’s what makes them effective at getting people to take action immediately. When …

View Post

Live Video is Great for Marketing

Do you remember Periscope? I got locked out of my hotel room at the Luxor in Las Vegas once, around the time that Periscope was really taking off. Since I had nothing better to do, I decided to try it out, right then and there in the hallway that looked like I’d fallen into ancient Egypt.  When people started to …

View Post

Dealing With Negativity Online

Congratulations! You’ve made it. You’ve been trolled. Unfortunately, trolling and negative comments and emails are a fact of life in the online business world. The best way to deal with the negativity is to learn that it’s not personal. It’s not a reflection of you or who you are inside or outside. In fact, it’s not about you at all. …

View Post

The Right Marketing Mindset

I’d been an entrepreneur a long time before discovering the importance of mindset. I used to laugh when someone said they help the “spiritual side” of the business owner. How does that come into play? I’d wonder. It’s all about knowing what to do and doing it. But holy crap was I wrong. Of course, I was a reluctant convert. …

View Post

Why you need copy coaching

When you’re writing your own copy and crafting your own message have you ever had a moment of indecision? How did you get past it… In our copy coaching program, we look at whatever you’ve written and give you feedback that will help you move the needle on your marketing. Then you can go back, make changes that will be effective, and be sure that your copy will resonate with your ideal client.

View Post

What Makes a Good Instagram Post

Instagram is a visual platform. It’s for voyeurs and lurkers. It’s to show beauty, bring on FOMO, and arouse desires. Create Instagram posts that foster engagement and conversion.